Enhancing consumer purchase intentions for sustainable packaging products: an in-depth analysis of key determinants and strategic insights

Paulo Duarte, Susana C. Silva, Afonso S. Roza, Joana Carmo Dias*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)
56 Downloads

Abstract

Environmental concerns drive corporate and consumer focus on sustainable packaging. Research explores key factors influencing consumer intent, emphasizing the importance of strategic integration for enhanced purchase intentions and environmental goals. A comprehensive literature review identifies factors such as perceived value, willingness to pay, environmental concern, and attitude toward sustainable packaging. Empirical validation using survey data demonstrates the statistical significance of these factors on consumer purchase intentions, with the willingness to pay to emerge as the most influential determinant. Stakeholders are urged to incorporate these findings into strategies for sustainable packaging, fostering positive environmental impact, and informing academic and managerial discussions.

Original languageEnglish
Article number100193
Number of pages10
JournalSustainable Futures
Volume7
DOIs
Publication statusPublished - Jun 2024

Keywords

  • Environmental concern
  • Packaging
  • Purchase intention
  • Sustainability
  • Willingness to pay

Fingerprint

Dive into the research topics of 'Enhancing consumer purchase intentions for sustainable packaging products: an in-depth analysis of key determinants and strategic insights'. Together they form a unique fingerprint.

Cite this