TY - JOUR
T1 - Enhancing regional produce as green products for the global market
T2 - an exploratory study in a Portuguese region
AU - Gaspar, Marcelo Calvete
AU - Julião, Jorge
AU - Tjahjono, Benny
N1 - Publisher Copyright:
Copyright © 2017, IGI Global.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/7/1
Y1 - 2017/7/1
N2 - This study focuses on exploring the sustainability characteristics of the regional produce, which comes from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a global mass-market. Considering a Multiple Helix approach, this study aims to examine the role and perception of local academia in relation to this new premise to enhance the dynamic and competitive positioning of such regional produce. To this end, several in-depth interviews were conducted with local researchers and decision-makers, allowing the significance and potential of the proposed green claims to be discussed. Several insights into the subject were developed and new directives were presented. Nonetheless, complementary research may still be necessary to assess the remaining multiple helix actors of the local ecosystem in order to identify and develop the most promising strategies to effectively promote local endogenous produce to a global market.
AB - This study focuses on exploring the sustainability characteristics of the regional produce, which comes from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a global mass-market. Considering a Multiple Helix approach, this study aims to examine the role and perception of local academia in relation to this new premise to enhance the dynamic and competitive positioning of such regional produce. To this end, several in-depth interviews were conducted with local researchers and decision-makers, allowing the significance and potential of the proposed green claims to be discussed. Several insights into the subject were developed and new directives were presented. Nonetheless, complementary research may still be necessary to assess the remaining multiple helix actors of the local ecosystem in order to identify and develop the most promising strategies to effectively promote local endogenous produce to a global market.
KW - Eco-innovation
KW - Endogenous resources
KW - Green products
KW - Regional ecosystems
KW - Sustainability
UR - http://www.scopus.com/inward/record.url?scp=85020720694&partnerID=8YFLogxK
U2 - 10.4018/IJSESD.2017070107
DO - 10.4018/IJSESD.2017070107
M3 - Article
AN - SCOPUS:85020720694
SN - 1947-8402
VL - 8
SP - 100
EP - 113
JO - International Journal of Social Ecology and Sustainable Development
JF - International Journal of Social Ecology and Sustainable Development
IS - 3
ER -