Ensaio sobre o dom na televisão

Translated title of the contribution: Essay on the gift in television

Eduardo Cintra Torres*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review



The gift has been studied in a variety of social relations, but not in its daily and wide ranged presence in television. Considering television not only as a reproducer but also as a producer of society, we try a general sociologic approach to the gift in television. Just as in the other social relations, it manifests in several ways, from the great charity media events to the daily talk shows. Although inscribed in the commercial sphere of the television business, these programmes keep the main character of the gift, reinforcing the authority of television and its ties with audiences.

Translated title of the contributionEssay on the gift in television
Original languagePortuguese
Pages (from-to)59-72
Number of pages14
JournalAnálise Social
Issue number210
Publication statusPublished - 2014


  • Gift
  • Television
  • Sociology
  • Marcel Mauss


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