Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior

Maher Georges Elmashhara*, Ana Maria Soares

*Corresponding author for this work

Research output: Contribution to conferenceAbstractpeer-review

10 Downloads
Original languageEnglish
Number of pages1
Publication statusPublished - 2019
Externally publishedYes
Event26th Recent Advances in Retailing and Services Science Conference - Radisson Blue Hotel, Talinn, Estonia
Duration: 8 Jul 201911 Jul 2019
https://www.servsig.org/wordpress/2018/08/26th-rarcs-conference-in-talinn/

Conference

Conference26th Recent Advances in Retailing and Services Science Conference
Country/TerritoryEstonia
CityTalinn
Period8/07/1911/07/19
Internet address

Keywords

  • Entertainment
  • Emotions
  • Desire to stay

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