Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior

Original language	English
Number of pages	1
Publication status	Published - 2019
Externally published	Yes
Event	26th Recent Advances in Retailing and Services Science Conference - Radisson Blue Hotel, Talinn, Estonia Duration: 8 Jul 2019 → 11 Jul 2019 https://www.servsig.org/wordpress/2018/08/26th-rarcs-conference-in-talinn/

Conference

Conference	26th Recent Advances in Retailing and Services Science Conference
Country/Territory	Estonia
City	Talinn
Period	8/07/19 → 11/07/19
Internet address	https://www.servsig.org/wordpress/2018/08/26th-rarcs-conference-in-talinn/

Keywords

• Entertainment
• Emotions
• Desire to stay

Access to Document

• 71807562Accepted author manuscript, 156 KBLicence: Unspecified

Activities

Activities per year 2019 2019 2019

• 1 Oral presentation

Activities per year

• The Effect of the Mall Recreational Offer on Shoppers’ Mood and Behavior

  Elmashhara, M. G. (Speaker)

  7 Jun 2019

  Activity: Talk or presentation › Oral presentation

Research output

Research output per year 2020 2020 2020

• 1 Article

Research output per year

Research output per year

• Entertain me, I’ll stay longer! the influence of types of entertainment on mall shoppers' emotions and behavior

  Elmashhara, M. G. & Soares, A. M., 14 Jan 2020, In: Journal of Consumer Marketing. 37, 1, p. 87-98 12 p.

  Research output: Contribution to journal › Article › peer-review

  • Sample Size 100%
  • Stock 100%
  • Emotion 100%
  • Methodology 33%
  35 Citations (Scopus)

Cite this

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Elmashhara, M. G., & Soares, A. M. (2019). Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior. Abstract from 26th Recent Advances in Retailing and Services Science Conference, Talinn, Estonia.

Elmashhara, Maher Georges ; Soares, Ana Maria. / Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior. Abstract from 26th Recent Advances in Retailing and Services Science Conference, Talinn, Estonia.1 p.

@conference{66c6be005cf94a3fb5a2172525003b85,

title = "Entertain me, I{\textquoteright}ll stay longer!: The impact of entertainment types on mall shoppers{\textquoteright} mood and behavior",

keywords = "Entertainment, Emotions, Desire to stay",

author = "Elmashhara, {Maher Georges} and Soares, {Ana Maria}",

year = "2019",

language = "English",

note = "26th Recent Advances in Retailing and Services Science Conference ; Conference date: 08-07-2019 Through 11-07-2019",

url = "https://www.servsig.org/wordpress/2018/08/26th-rarcs-conference-in-talinn/",

}

Elmashhara, MG & Soares, AM 2019, 'Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior', 26th Recent Advances in Retailing and Services Science Conference, Talinn, Estonia, 8/07/19 - 11/07/19.

Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior. / Elmashhara, Maher Georges; Soares, Ana Maria.
2019. Abstract from 26th Recent Advances in Retailing and Services Science Conference, Talinn, Estonia.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - Entertain me, I’ll stay longer!

T2 - 26th Recent Advances in Retailing and Services Science Conference

AU - Elmashhara, Maher Georges

AU - Soares, Ana Maria

PY - 2019

Y1 - 2019

KW - Entertainment

KW - Emotions

KW - Desire to stay

M3 - Abstract

Y2 - 8 July 2019 through 11 July 2019

ER -

Elmashhara MG, Soares AM. Entertain me, I’ll stay longer! The impact of entertainment types on mall shoppers’ mood and behavior. 2019. Abstract from 26th Recent Advances in Retailing and Services Science Conference, Talinn, Estonia.