Original language | Portuguese |
---|---|
Pages (from-to) | 240-250 |
Journal | International business and economics review |
Issue number | 3 |
Publication status | Published - 2012 |
Keywords
- Brands
- Buying processes
- Brand identity
- Brand image
- AXA
Nuno Manuel Coelho de Goulart Brandão, Ana Rita Cordeiro
Research output: Contribution to journal › Article › peer-review
Original language | Portuguese |
---|---|
Pages (from-to) | 240-250 |
Journal | International business and economics review |
Issue number | 3 |
Publication status | Published - 2012 |