@article{8e4b504a9a3341afa6210f103a34d06d,
title = "Estrat{\'e}gias baseadas na Arquitectura e Processo de Compra das Marcas: estudo de caso: rela{\c c}{\~a}o entre a identidade e a imagem da marca AXA",
keywords = "Brands, Buying processes, Brand identity, Brand image, AXA",
author = "Brand{\~a}o, \{Nuno Manuel Coelho de Goulart\} and Cordeiro, \{Ana Rita\}",
year = "2012",
language = "Portuguese",
pages = "240--250",
journal = " International business and economics review",
issn = "1647-1989",
number = "3",
}