Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market

Viviane Yamazaki, T.V. Rocha, Paulo Duarte, Susana C. Silva

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Iberian International Business Conference, Braga, Portugal, 4th-5th October. ISBN: .
Publication status	Published - 2013
Event	9th Iberian International Business Conference - braga, Portugal Duration: 4 Oct 2013 → 5 Oct 2013

Conference	9th Iberian International Business Conference
Country/Territory	Portugal
City	braga
Period	4/10/13 → 5/10/13

Cite this

@inproceedings{bf088e2070e14ed0a8a25eb7a91534f1,

title = "Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market",

author = "Viviane Yamazaki and T.V. Rocha and Paulo Duarte and Silva, {Susana C.}",

year = "2013",

language = "English",

isbn = "9789899850101",

booktitle = "Iberian International Business Conference, Braga, Portugal, 4th-5th October. ISBN: .",

note = "9th Iberian International Business Conference ; Conference date: 04-10-2013 Through 05-10-2013",

}

TY - GEN

T1 - Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market

AU - Yamazaki, Viviane

AU - Rocha, T.V.

AU - Duarte, Paulo

AU - Silva, Susana C.

PY - 2013

Y1 - 2013

M3 - Conference contribution

SN - 9789899850101

BT - Iberian International Business Conference, Braga, Portugal, 4th-5th October. ISBN: .

T2 - 9th Iberian International Business Conference

Y2 - 4 October 2013 through 5 October 2013

ER -