Explaining national brands and private labels price differentials: a theoretical model

Pedro Verga Matos; Rita Coelho do Vale

doi:10.1007/978-3-319-39946-1_10

Explaining national brands and private labels price differentials: a theoretical model

Pedro Verga Matos^*, Rita Coelho do Vale

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers’ power.

Original language	English
Title of host publication	Advances in national brand and private label marketing
Subtitle of host publication	Third International Conference, 2016
Editors	Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
Publisher	Springer Science and Business Media B.V.
Pages	85-90
Number of pages	6
ISBN (Electronic)	9783319399461
ISBN (Print)	9783319399454
DOIs	https://doi.org/10.1007/978-3-319-39946-1_10
Publication status	Published - 2016
Event	3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016 - Barcelona, Spain Duration: 29 Jun 2016 → 1 Jul 2016

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016
Country/Territory	Spain
City	Barcelona
Period	29/06/16 → 1/07/16

Keywords

Private labels
Product categories’ effect
Retailers’ power
Retailing competition

Access to Document

10.1007/978-3-319-39946-1_10

Cite this

Matos, P. V., & Vale, R. C. D. (2016). Explaining national brands and private labels price differentials: a theoretical model. In F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Eds.), Advances in national brand and private label marketing: Third International Conference, 2016 (pp. 85-90). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-319-39946-1_10

Matos, Pedro Verga ; Vale, Rita Coelho do. / Explaining national brands and private labels price differentials : a theoretical model. Advances in national brand and private label marketing: Third International Conference, 2016. editor / Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht. Springer Science and Business Media B.V., 2016. pp. 85-90 (Springer Proceedings in Business and Economics).

@inproceedings{368cc0c459754f8cbcfdbf777ac41e96,

title = "Explaining national brands and private labels price differentials: a theoretical model",

abstract = "In the rapidly changing business environment of today, retailers{\textquoteright} private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers{\textquoteright} power.",

keywords = "Private labels, Product categories{\textquoteright} effect, Retailers{\textquoteright} power, Retailing competition",

author = "Matos, {Pedro Verga} and Vale, {Rita Coelho do}",

note = "Publisher Copyright: {\textcopyright} 2016, Springer International Publishing Switzerland.; 3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016 ; Conference date: 29-06-2016 Through 01-07-2016",

year = "2016",

doi = "10.1007/978-3-319-39946-1_10",

language = "English",

isbn = "9783319399454",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer Science and Business Media B.V.",

pages = "85--90",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Els Gijsbrecht",

booktitle = "Advances in national brand and private label marketing",

address = "Germany",

}

Matos, PV & Vale, RCD 2016, Explaining national brands and private labels price differentials: a theoretical model. in FJ Martínez-López, JC Gázquez-Abad & E Gijsbrecht (eds), Advances in national brand and private label marketing: Third International Conference, 2016. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 85-90, 3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016, Barcelona, Spain, 29/06/16. https://doi.org/10.1007/978-3-319-39946-1_10

Explaining national brands and private labels price differentials: a theoretical model. / Matos, Pedro Verga; Vale, Rita Coelho do.
Advances in national brand and private label marketing: Third International Conference, 2016. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht. Springer Science and Business Media B.V., 2016. p. 85-90 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Explaining national brands and private labels price differentials

T2 - 3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016

AU - Matos, Pedro Verga

AU - Vale, Rita Coelho do

PY - 2016

Y1 - 2016

N2 - In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers’ power.

AB - In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers’ power.

KW - Private labels

KW - Product categories’ effect

KW - Retailers’ power

KW - Retailing competition

UR - http://www.scopus.com/inward/record.url?scp=85125413853&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-39946-1_10

DO - 10.1007/978-3-319-39946-1_10

M3 - Conference contribution

AN - SCOPUS:85125413853

SN - 9783319399454

T3 - Springer Proceedings in Business and Economics

SP - 85

EP - 90

BT - Advances in national brand and private label marketing

A2 - Martínez-López, Francisco J.

A2 - Gázquez-Abad, Juan Carlos

A2 - Gijsbrecht, Els

PB - Springer Science and Business Media B.V.

Y2 - 29 June 2016 through 1 July 2016

ER -

Matos PV, Vale RCD. Explaining national brands and private labels price differentials: a theoretical model. In Martínez-López FJ, Gázquez-Abad JC, Gijsbrecht E, editors, Advances in national brand and private label marketing: Third International Conference, 2016. Springer Science and Business Media B.V. 2016. p. 85-90. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-39946-1_10

Explaining national brands and private labels price differentials: a theoretical model

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this