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Abstract
The rising prevalence of food intolerances and increased health and environmental consciousness has driven the demand for free-from (FF) and organic products. This study aims to analyze consumer needs, motivations, and challenges related to these products in Portugal through an online survey with 2268 eligible responses, with a median age of the participants of 41 years. The sample was predominantly female (76.9%), with male participants comprising 23.1% of the sample. The results show that 97.4% of the respondents were aware of FF products, with 60.0% being regular consumers, particularly of lactose-free milk and gluten-free bread and biscuits. Significant market gaps were identified in the variety of FF bread (62.8%), pastries (49.0%), and cookies (38.4%). The consumers identified high prices (84.9%) and excessive sugar/fat content (52.1%) as the main drawbacks of FF products currently on the market. The women showed greater knowledge and purchase levels compared to the men. The trust in organic certification was low (21.4%), with skepticism higher among the lower-income and male participants. Despite this, 78.1% believed in the health benefits of organic products, and 72.2% agreed that increased demand could lower prices. Overall, this study highlights the need for greater product variety, improved transparency, and consumer education to enhance market trust and accessibility.
Original language | English |
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Article number | 10492 |
Number of pages | 14 |
Journal | Applied Sciences |
Volume | 14 |
Issue number | 22 |
DOIs | |
Publication status | Published - 14 Nov 2024 |
Keywords
- Consumer behavior
- Food intolerances
- Free-from food products
- Market demand
- Organic products
- Portugal
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VIIAFOOD: Plataforma de Valorização, Industrialização e Inovação comercial para o AgroAlimentar
Pintado, M. M. (PI), Monteiro, M. J. (Researcher), Martins, A. P. (Researcher), Correia, M. (Researcher), Gomes, A. M. (Researcher), Teixeira, P. (Researcher), Hogg, C. (Researcher), Silva, C. L. M. (Researcher), Pinto, E. (Researcher), Vasconcelos, M. (Researcher), Ferreira, J. (Researcher), Oliveira-Silva, P. (Researcher), Melo, A. (Researcher) & Brassesco, M. E. (Researcher)
1/10/21 → 31/12/25
Project: Research