Projects per year
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 23rd XXIII International Congress on Public and Nonprofit Marketing (IAPNM 2024) |
| Editors | Paulo Duarte, Ricardo Gouveia Rodrigues, Susana Costa e Silva |
| Place of Publication | Covilhã |
| Publisher | Universidade da Beira Interior |
| Pages | 21-24 |
| ISBN (Electronic) | 9789899239128 |
| Publication status | Published - 2024 |
| Event | XXIII International Congress on Public and Nonprofit Marketing - Universidade da Beira Interior, Covilhã, Portugal Duration: 3 Jul 2024 → 6 Jul 2024 https://iapnm24.ubi.pt/ |
Conference
| Conference | XXIII International Congress on Public and Nonprofit Marketing |
|---|---|
| Country/Territory | Portugal |
| City | Covilhã |
| Period | 3/07/24 → 6/07/24 |
| Internet address |
Keywords
- Guilt
- Gen Z
- Millennials
- Luxury
Access to Document
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Dive into the research topics of 'Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market'. Together they form a unique fingerprint.Projects
- 1 Finished
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CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/24
Project: Other
Research output
- 1 Anthology
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Proceedings of the 23rd XXIII International Congress on Public and Nonprofit Marketing
Duarte, P. (Editor), Rodrigues, R. G. (Editor) & Silva, S. C. E. (Editor), 2024, Covilhã: Universidade da Beira Interior. 113 p.Research output: Book/Report › Edited book
Open AccessFile