TY - JOUR
T1 - Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector
AU - da Cunha, Namércio Pereira
AU - Loureiro, Sandra Maria Correia
AU - Rego, Arménio
N1 - Funding Information:
Sandra Maria Correia Loureiro is a marketing professor with papers published in a variety of peer-reviewed journals that include International Journal of Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Brand Management, and Journal of Service Management; she has also participated in several research projects funded by the European Union and FCT (Foundation for Science and Technology).
Publisher Copyright:
© 2015, Copyright © Taylor & Francis Group, LLC.
PY - 2015/1/2
Y1 - 2015/1/2
N2 - The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
AB - The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
KW - Cooperation
KW - Distributors’ attitudes toward producers
KW - Interdependence
KW - Long-term relationship
KW - Wine sector
UR - http://www.scopus.com/inward/record.url?scp=84921333776&partnerID=8YFLogxK
U2 - 10.1080/08974438.2013.805455
DO - 10.1080/08974438.2013.805455
M3 - Article
AN - SCOPUS:84921333776
SN - 0897-4438
VL - 27
SP - 15
EP - 32
JO - Journal of International Food and Agribusiness Marketing
JF - Journal of International Food and Agribusiness Marketing
IS - 1
ER -