Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Namércio Pereira da Cunha*, Sandra Maria Correia Loureiro, Arménio Rego

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
Original languageEnglish
Pages (from-to)15-32
Number of pages18
JournalJournal of International Food and Agribusiness Marketing
Volume27
Issue number1
DOIs
Publication statusPublished - 2 Jan 2015
Externally publishedYes

Keywords

  • Cooperation
  • Distributors’ attitudes toward producers
  • Interdependence
  • Long-term relationship
  • Wine sector

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