Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Namércio Pereira da Cunha; Sandra Maria Correia Loureiro; Arménio Rego

doi:10.1080/08974438.2013.805455

Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Namércio Pereira da Cunha^*
, Sandra Maria Correia Loureiro
, Arménio Rego

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.

Original language	English
Pages (from-to)	15-32
Number of pages	18
Journal	Journal of International Food and Agribusiness Marketing
Volume	27
Issue number	1
DOIs	https://doi.org/10.1080/08974438.2013.805455
Publication status	Published - 2 Jan 2015
Externally published	Yes

Keywords

Cooperation
Distributors’ attitudes toward producers
Interdependence
Long-term relationship
Wine sector

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10.1080/08974438.2013.805455

Cite this

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title = "Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector",

abstract = "The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.",

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doi = "10.1080/08974438.2013.805455",

language = "English",

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AU - Loureiro, Sandra Maria Correia

AU - Rego, Arménio

N1 - Funding Information: Sandra Maria Correia Loureiro is a marketing professor with papers published in a variety of peer-reviewed journals that include International Journal of Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Brand Management, and Journal of Service Management; she has also participated in several research projects funded by the European Union and FCT (Foundation for Science and Technology). Publisher Copyright: © 2015, Copyright © Taylor & Francis Group, LLC.

PY - 2015/1/2

Y1 - 2015/1/2

N2 - The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.

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KW - Cooperation

KW - Distributors’ attitudes toward producers

KW - Interdependence

KW - Long-term relationship

KW - Wine sector

UR - https://www.scopus.com/pages/publications/84921333776

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Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Abstract

Keywords

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