Exploring the whole value of corporate volunteering

Susana Costa e Silva, Jorge Manuel Lima Pinto Mayer

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Abstract

Volunteering through the workplace is growing, with companies investing millions of dollars into it but possessing little knowledge of its value. This paper explores the value that a corporate volunteering programme (EDP Group) generated. The analysis was based on a new model, the “whole value model”, which resulted from the adaptation of a model that Andrew Haldane advocated in 2014. It showed that a corporate volunteering programme could generate an estimated average of at least €3.55 for every €1 invested and the potential return on a volunteer hour was guaranteed to be 5.75 times higher than its costs. This case study showed that the economic value was a small part of the whole value generated (estimated to be at least 22 times larger than just the economic value). The study facilitated the setting and testing of a new model for the value analysis of corporate volunteering.
Original languageEnglish
Pages (from-to)95-119
Number of pages25
JournalThe Journal of Corporate Citizenship
Issue number67
DOIs
Publication statusPublished - 2017

Keywords

  • Corporate volunteering
  • Employer supported volunteering
  • Social impact
  • Value

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