Factores satisfacientes e insatisfacientes dos utilizadores de websites: Um estudo exploratório

Translated title of the contribution: Satisfier and dissatisfier factors of websites users: An exploratory study

Isabel Pinho*, Arménio Rego, Elisabeth Kastenholz

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This exploratory study aims at identifying satisfier and dissatisfier factors of website clients. Herzberg 's classic bifactorial model of motivation, which has been transposed by Zhang and von Dran [1] to the analysis of (dis) satisfaction with websites, served as inspiration to the present study. A survey was applied to a sample of 252 individuals, who evaluated two websites. Results suggest that, even though some factors induce both satisfaction and dissatisfaction, some are clearly satisfiers, whereas others are dissatisfiers. The empirical evidence suggests that website constructors should not only avoid dissatisfier factors, or mainly satisfiers, but rather act in both fields.

Translated title of the contributionSatisfier and dissatisfier factors of websites users: An exploratory study
Original languagePortuguese
Title of host publicationEuro American Conference on Telematics and Information Systems - Proceedings of the 2007 Euro American Conference on Telematics and Information Systems, EATIS 2007
DOIs
Publication statusPublished - 2007
Event2007 Euro American Conference on Telematics and Information Systems, EATIS 2007 - Faro, Portugal
Duration: 14 May 200717 May 2007

Publication series

NameEuro American Conference on Telematics and Information Systems - Proceedings of the 2007 Euro American Conference on Telematics and Information Systems, EATIS 2007

Conference

Conference2007 Euro American Conference on Telematics and Information Systems, EATIS 2007
Country/TerritoryPortugal
CityFaro
Period14/05/0717/05/07

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