Fatores de inibição na compra on-line

Luis Cavadas; Susana Costa e  Silva; Carla Martins; António Andrade

doi:10.7559/gestaoedesenvolvimento.2017.344

Fatores de inibição na compra on-line

Luis Cavadas, Susana Costa e Silva, Carla Martins, António Andrade

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Abstract

The purpose of this paper is to understand theobstacles to e-commerce in Portugal compared to other Europeancountries. In order to understand the variation of the e-commercepractices in Portugal, a model was proposed. In this model fourconstructs were used as explanatory variables: Perceived Risks; Perceived Ease of Use; Perceived Usefulness; and Online Experience. This model was tested in a sample of 101 respondents which allowedfinding a positive correlation between the E-commerce Practices andthe Perceived Ease of Use, the Perceived Usefulness, and the OnlineExperience constructs.

Original language	English
Pages (from-to)	3-26
Number of pages	24
Journal	Gestão e Desenvolvimento
Issue number	25
DOIs	https://doi.org/10.7559/gestaoedesenvolvimento.2017.344
Publication status	Published - 1 Jan 2017

Keywords

E-commerce
Perceived risk
Perceived usefulness
Online experience

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10.7559/gestaoedesenvolvimento.2017.344Licence: CC BY

28650067Final published version, 990 KBLicence: CC BY

http://hdl.handle.net/10400.14/26013Licence: CC BY

Cite this

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KW - Perceived usefulness

KW - Online experience

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Fatores de inibição na compra on-line

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Keywords

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