Food as a way to convey masculinities: how conformity to hegemonic masculinity norms influences men’s and women’s food consumption

Lúcia Campos*, Sónia Bernardes, Cristina Godinho

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

This study investigated how conformity to hegemonic masculinity norms affects men’s and women’s food consumption and whether such influence was contextually modulated. A total of 519 individuals (65% women; M = 44 years old) participated in a 2 (gender salience: low vs high) × 2 (participants’ sex: male vs female) quasi-experimental between-subjects design, completing the Conformity to Masculinity Norms Inventory (Portuguese version) and reporting their past week’s food consumption. Gender salience moderated the relation between men’s conformity to masculinity norms and food consumption; sex-related differences in food consumption were partially mediated by conformity to masculinity norms. Implications for food consumption interventions are discussed.
Original languageEnglish
Pages (from-to)1842-1856
Number of pages15
JournalJournal of Health Psychology
Volume25
Issue number12
DOIs
Publication statusPublished - 1 Oct 2020
Externally publishedYes

Keywords

  • Eating behaviour
  • Gender
  • Health psychology
  • Norms
  • Social interaction

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