From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola

Maria Clotilde Almeida; Bibiana de Sousa

doi:10.1590/1984-639820156058

From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola

Maria Clotilde Almeida, Bibiana de Sousa

Research output: Contribution to journal › Article › peer-review

20 Downloads

Abstract

Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).

Translated title of the contribution	Da metáfora monomodal à metáfora multimodal no jornal desportivo português A Bola
Original language	English
Pages (from-to)	403-420
Number of pages	18
Journal	Revista Brasileira de Linguistica Aplicada
Volume	15
Issue number	2
DOIs	https://doi.org/10.1590/1984-639820156058
Publication status	Published - 1 Jun 2015

Keywords

Multimodal metaphors
Portuguese sports-newspapers
Socio-cultural framings

Access to Document

10.1590/1984-639820156058Licence: CC BY-NC

37565755Final published version, 1.78 MBLicence: CC BY-NC

http://hdl.handle.net/10400.14/34644Licence: CC BY-NC

Cite this

@article{9159d188ee8947eba43ac96b08d4d0aa,

title = "From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola",

abstract = "Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).",

keywords = "Multimodal metaphors, Portuguese sports-newspapers, Socio-cultural framings, Met{\'a}foras, Met{\'a}foras multimodais, Jornais desportivos portugueses, Perspectivas socioculturais.",

author = "Almeida, {Maria Clotilde} and Sousa, {Bibiana de}",

year = "2015",

month = jun,

day = "1",

doi = "10.1590/1984-639820156058",

language = "English",

volume = "15",

pages = "403--420",

journal = "Revista Brasileira de Linguistica Aplicada",

issn = "1676-0786",

publisher = "Universidade de Minas Gerais",

number = "2",

}

TY - JOUR

T1 - From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola

AU - Almeida, Maria Clotilde

AU - Sousa, Bibiana de

PY - 2015/6/1

Y1 - 2015/6/1

N2 - Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).

AB - Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).

KW - Multimodal metaphors

KW - Portuguese sports-newspapers

KW - Socio-cultural framings

KW - Metáforas

KW - Metáforas multimodais

KW - Jornais desportivos portugueses

KW - Perspectivas socioculturais.

U2 - 10.1590/1984-639820156058

DO - 10.1590/1984-639820156058

M3 - Article

SN - 1676-0786

VL - 15

SP - 403

EP - 420

JO - Revista Brasileira de Linguistica Aplicada

JF - Revista Brasileira de Linguistica Aplicada

IS - 2

ER -

From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola

Abstract

Keywords

Access to Document

Fingerprint

Cite this