From monomodal to multimodal metaphors in the Portuguese sports newspaper A Bola

Maria Clotilde Almeida, Bibiana de Sousa

Research output: Contribution to journalArticlepeer-review

Abstract

Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).
Translated title of the contributionDa metáfora monomodal à metáfora multimodal no jornal desportivo português A Bola
Original languageEnglish
Pages (from-to)403-420
Number of pages18
JournalRevista Brasileira de Linguistica Aplicada
Volume15
Issue number2
DOIs
Publication statusPublished - 1 Jun 2015

Keywords

  • Multimodal metaphors
  • Portuguese sports-newspapers
  • Socio-cultural framings

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