Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).
|Translated title of the contribution||Da metáfora monomodal à metáfora multimodal no jornal desportivo português A Bola|
|Number of pages||18|
|Journal||Revista Brasileira de Linguistica Aplicada|
|Publication status||Published - 1 Jun 2015|
- Multimodal metaphors
- Portuguese sports-newspapers
- Socio-cultural framings