Geographical collective marks after Halloumi: quo vadis?

Anastasiia Kyrylenko, Vicente Zafrilla Díaz-Marta

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

From the very beginning, the European Union’s (EU) acquis on trademarks included the notion of geographical collective marks (GCMs). Incorporated upon Spain’s initiative, GCMs are a special category within collective marks as, by way of derogation, they are allowed to be geographically descriptive. As a result of this special treatment, GCMs are used by producers’ associations to protect traditional regional products, in complement to the existing EU geographical indications (GIs) framework or as a transitionary way of securing collective rights on the way to a GI registration. However, recent jurisprudence of the Court of Justice of the European Union (CJEU) in Halloumi has significantly reduced the scope of protection of GCMs. Against the background of the CJEU’s approach in Halloumi and a parallel German litigation over ‘Hohenloher Landschwein’ and ‘Hohenloher Weiderind’ GCMs, this chapter discusses whether GCMs still have a role to play in the EU and, if so, what legal approaches shall be taken by the EU legislator and judiciary.
Original languageEnglish
Title of host publicationThe future of geographical indications
EditorsAndrea Zappalaglio, Enrico Bonadio
PublisherEdward Elgar Publishing Ltd.
Chapter9
Pages115-131
ISBN (Electronic)9781035309153
ISBN (Print)9781035309146
DOIs
Publication statusPublished - 11 Feb 2025

Publication series

NameLaw 2025

Keywords

  • Geographical collective mark
  • EUGCM
  • Halloumi
  • Hohenloher
  • Trademark functions
  • Distinctiveness

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