Going from standardization to adaptation: how to add value to a traditional foreign style food

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

12 Downloads

Original language	English
Title of host publication	Proceedings of the 42nd annual conference of the European International Business Academy
Subtitle of host publication	liabilities of foreignness versus the value of diversity
Editors	Jonas Puck, Thomas Lindner, Moritz Putzhammer
Publisher	European International Business Academy
Pages	83-83
Number of pages	1
ISBN (Print)	9783200050280
Publication status	Published - 2016
Event	42nd EIBA (European International Business Conference) - Wien, Austria Duration: 3 Dec 2016 → 5 Dec 2016

Conference	42nd EIBA (European International Business Conference)
Country/Territory	Austria
City	Wien
Period	3/12/16 → 5/12/16

Access to Document

Silva, S. C., & Cunha, C. (2016). Going from standardization to adaptation: how to add value to a traditional foreign style food. In J. Puck, T. Lindner, & M. Putzhammer (Eds.), Proceedings of the 42nd annual conference of the European International Business Academy : liabilities of foreignness versus the value of diversity (pp. 83-83). European International Business Academy. http://hdl.handle.net/10400.14/35703

Silva, Susana C. ; Cunha, Cláudia. / Going from standardization to adaptation : how to add value to a traditional foreign style food. Proceedings of the 42nd annual conference of the European International Business Academy : liabilities of foreignness versus the value of diversity. editor / Jonas Puck ; Thomas Lindner ; Moritz Putzhammer. European International Business Academy, 2016. pp. 83-83

@inproceedings{2d277d9ed54c4d6facfe5bcb68277782,

title = "Going from standardization to adaptation: how to add value to a traditional foreign style food",

author = "Silva, {Susana C.} and Cl{\'a}udia Cunha",

year = "2016",

language = "English",

isbn = "9783200050280",

pages = "83--83",

editor = "Jonas Puck and Thomas Lindner and Moritz Putzhammer",

booktitle = "Proceedings of the 42nd annual conference of the European International Business Academy",

publisher = "European International Business Academy",

address = "Belgium",

note = "42nd EIBA (European International Business Conference) ; Conference date: 03-12-2016 Through 05-12-2016",

}

Silva, SC & Cunha, C 2016, Going from standardization to adaptation: how to add value to a traditional foreign style food. in J Puck, T Lindner & M Putzhammer (eds), Proceedings of the 42nd annual conference of the European International Business Academy : liabilities of foreignness versus the value of diversity. European International Business Academy, pp. 83-83, 42nd EIBA (European International Business Conference), Wien, Austria, 3/12/16. <http://hdl.handle.net/10400.14/35703>

Going from standardization to adaptation: how to add value to a traditional foreign style food. / Silva, Susana C. ; Cunha, Cláudia.
Proceedings of the 42nd annual conference of the European International Business Academy : liabilities of foreignness versus the value of diversity. ed. / Jonas Puck; Thomas Lindner; Moritz Putzhammer. European International Business Academy, 2016. p. 83-83.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Going from standardization to adaptation

T2 - 42nd EIBA (European International Business Conference)

AU - Silva, Susana C.

AU - Cunha, Cláudia

PY - 2016

Y1 - 2016

M3 - Conference contribution

SN - 9783200050280

SP - 83

EP - 83

BT - Proceedings of the 42nd annual conference of the European International Business Academy

A2 - Puck, Jonas

A2 - Lindner, Thomas

A2 - Putzhammer, Moritz

PB - European International Business Academy

Y2 - 3 December 2016 through 5 December 2016

ER -