Original language | English |
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Pages (from-to) | 148-156 |
Number of pages | 9 |
Journal | Journal of Business & Industrial Marketing |
Volume | 21 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Feb 2006 |
Externally published | Yes |
Guest editorial
Michael Kleinaltenkamp, Michael Ehret
Research output: Contribution to journal › Article › peer-review