How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto

Sofia Amorim, Joana Machado

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication9th Global Brand Conference
Subtitle of host publicationHertfordshire, UK
Publication statusPublished - Apr 2014

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