How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto

Original language	English
Title of host publication	9th Global Brand Conference
Subtitle of host publication	Hertfordshire, UK
Publication status	Published - Apr 2014

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Amorim, S., & Machado, J. (2014). How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto. In 9th Global Brand Conference: Hertfordshire, UK

Amorim, Sofia ; Machado, Joana. / How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto. 9th Global Brand Conference: Hertfordshire, UK. 2014.

@inproceedings{33f8884d3cb34b8f81946757e32e6567,

title = "How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto",

author = "Sofia Amorim and Joana Machado",

year = "2014",

month = apr,

language = "English",

booktitle = "9th Global Brand Conference",

}

Amorim, S & Machado, J 2014, How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto. in 9th Global Brand Conference: Hertfordshire, UK.

How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto. / Amorim, Sofia; Machado, Joana.
9th Global Brand Conference: Hertfordshire, UK. 2014.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto

AU - Amorim, Sofia

AU - Machado, Joana

PY - 2014/4

Y1 - 2014/4

M3 - Conference contribution

BT - 9th Global Brand Conference

ER -

Amorim S, Machado J. How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal – Porto. In 9th Global Brand Conference: Hertfordshire, UK. 2014