How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

Joana Machado; Teresa Sofia Amorim

How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

Joana Machado, Teresa Sofia Amorim

Research output: Working paper

Original language	English
Publisher	Universidade Católica Portuguesa
Publication status	Published - 2014

Cite this

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title = "How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal",

author = "Joana Machado and Amorim, {Teresa Sofia}",

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language = "English",

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T1 - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

AU - Machado, Joana

AU - Amorim, Teresa Sofia

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UR - http://www.feg.porto.ucp.pt/docentes/repec/WP/022014_Lopes_Machado_How_can_a_corporate_brand.pdf

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BT - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

PB - Universidade Católica Portuguesa

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How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal

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