How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?

Original language	English
Publication status	Published - May 2019
Event	14th Global Brand Conference 2019 - Berlin School of Economics and Law, Berlin, Germany Duration: 8 May 2019 → 10 May 2019

Conference

Conference	14th Global Brand Conference 2019
Country/Territory	Germany
City	Berlin
Period	8/05/19 → 10/05/19

Activities

• 1 Oral presentation

• How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?

  Machado, J. (Speaker), Carvalho, L. V. D. (Speaker) & Azar, S. L. (Speaker)

  May 2019

  Activity: Talk or presentation › Oral presentation

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Machado, J., Vacas de Carvalho, L., & Azar, S. L. (2019). How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?. Abstract from 14th Global Brand Conference 2019, Berlin, Germany.

Machado, Joana ; Vacas de Carvalho, Leonor ; Azar, Salim L. / How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?. Abstract from 14th Global Brand Conference 2019, Berlin, Germany.

@conference{3b0c84a9f0d44230b08dd8ad86e0ae78,

title = "How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?",

author = "Joana Machado and \{Vacas de Carvalho\}, Leonor and Azar, \{Salim L.\}",

year = "2019",

month = may,

language = "English",

note = "14th Global Brand Conference 2019 ; Conference date: 08-05-2019 Through 10-05-2019",

}

Machado, J, Vacas de Carvalho, L & Azar, SL 2019, 'How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?', 14th Global Brand Conference 2019, Berlin, Germany, 8/05/19 - 10/05/19.

How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook? / Machado, Joana; Vacas de Carvalho, Leonor; Azar, Salim L.
2019. Abstract from 14th Global Brand Conference 2019, Berlin, Germany.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?

AU - Machado, Joana

AU - Vacas de Carvalho, Leonor

AU - Azar, Salim L.

PY - 2019/5

Y1 - 2019/5

M3 - Abstract

T2 - 14th Global Brand Conference 2019

Y2 - 8 May 2019 through 10 May 2019

ER -

Machado J, Vacas de Carvalho L, Azar SL. How do brand gender and consumer-brand engagement contribute to the development of brand loyalty on Facebook?. 2019. Abstract from 14th Global Brand Conference 2019, Berlin, Germany.