How entrepreneurial orientation and stakeholder engagement shape innovation culture at family business

Carlos Martins, Adélia Monarca, Isabel Torres, Paula Rodrigues

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Abstract

The paper aims to verify how the Entrepreneurial Orientation (EO) of Family Business (FB), through the Stakeholders Engagement (SE), develops an Innovation Culture (IC) – ideas, learning through try-error and relations network to become sustainable in the long term. The study used a qualitative approach, using sixteen interviews with current managers and other stakeholders from family businesses from different sectors of activity. The results demonstrate that FB need to analyze the current state of their market, as well as its evolution (such as consumer habits and perceived risk), to plan, evolve and innovate upon the perceived changes. A successful FB achieves a positive and effective approach to deal
Original languageEnglish
Pages (from-to)285-302
Number of pages18
JournalEuropean Modern Studies Journal
Volume7
Issue number3
DOIs
Publication statusPublished - 2023

Keywords

  • Entrepreneurial orientation,
  • Stakeholders engagemen
  • Innovation
  • Family business

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