How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'

Original language	English
Title of host publication	Proceedings of the 11th International Marketing Trends Conference
Publication status	Published - Jan 2011

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Machado, J., & Ferreira, J. (2011). How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'. In Proceedings of the 11th International Marketing Trends Conference

Machado, Joana ; Ferreira, Joana. / How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'. Proceedings of the 11th International Marketing Trends Conference. 2011.

@inproceedings{5a1336ce4b66499b8acb33e5644c08b6,

title = "How natural features in logo design influence consumers{\textquoteright} preferences: revision of the literature and proposal for a data collection instrument'",

author = "Joana Machado and Joana Ferreira",

year = "2011",

month = jan,

language = "English",

booktitle = "Proceedings of the 11th International Marketing Trends Conference",

}

Machado, J & Ferreira, J 2011, How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'. in Proceedings of the 11th International Marketing Trends Conference.

How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'. / Machado, Joana; Ferreira, Joana.
Proceedings of the 11th International Marketing Trends Conference. 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'

AU - Machado, Joana

AU - Ferreira, Joana

PY - 2011/1

Y1 - 2011/1

M3 - Conference contribution

BT - Proceedings of the 11th International Marketing Trends Conference

ER -

Machado J, Ferreira J. How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'. In Proceedings of the 11th International Marketing Trends Conference. 2011