How social influence an image impact on the intention to use a technology: a study from the battery electric vehicle domain

Alessandro Lampo*, Susana Costa e Silva

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Technology research offers several theories and models to explain how individuals accept and use technology innovations. While these often focus on the technical aspects of the innovation, they tend to downplay the affective component of technology. Recognizing that the adoption of technology is also determined by what it means and represents to the users, this paper aims to fill the gap in the literature by studying the effects of social influence and image on the behavioral intention to adopt a technology. We used structural equation modeling (SmartPLS) to analyze data collected from 238 self-administrated surveys regarding the behavioral intention of Macau residents to use battery electric vehicles. The result showed significant relationships among the variables in the model and depicted the construct of image as a strong factor in the adoption decision. Our findings suggest that social influence may not exhibit substantial impact in the case of innovations in their initial phase and, more importantly, the construct of image could be included as a key predictor of behavioral intention in technology acceptance models, particularly in contexts where the choices that consumers make are public, and therefore subject to judgments from the members of the community.
Original languageEnglish
Title of host publicationICEME 2022 - 2022 13th International Conference on E-Business, Management and Economics
PublisherAssociation for Computing Machinery (ACM)
Pages142–146
Number of pages5
ISBN (Electronic)9781450396394
ISBN (Print)9781450396394
DOIs
Publication statusPublished - 16 Jul 2022
Event International Conference on E-business, Management and Economics - Beijing, China
Duration: 16 Jul 202218 Jul 2022
Conference number: 13

Publication series

NameACM International Conference Proceeding Series

Conference

Conference International Conference on E-business, Management and Economics
Abbreviated titleICEME 2022
Country/TerritoryChina
CityBeijing
Period16/07/2218/07/22

Keywords

  • Battery electric vehicles
  • Image
  • SmartPLS
  • Social influence
  • Technology acceptance

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