How to benefit effectively from the rising tribalisation phenomenon – The Toyota Prius case study

Susana C. Silva, Mariana Carnido Santos

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	EMAC (European Marketing Academy Conference), Lisbon, 22nd-24th May ISBN: 9789897320040.
Publication status	Published - 2012

Cite this

@inproceedings{2d3d3fed7b46458b866baa3a238b7d98,

title = "How to benefit effectively from the rising tribalisation phenomenon – The Toyota Prius case study",

author = "Silva, {Susana C.} and Santos, {Mariana Carnido}",

year = "2012",

language = "English",

booktitle = "EMAC (European Marketing Academy Conference), Lisbon, 22nd-24th May ISBN: 9789897320040.",

}