How to capitalize on a tribe

Original language	English
Journal	Marketing review
Publication status	Published - 2012

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Silva, S. C. L. D. C. E. (2012). How to capitalize on a tribe. Marketing review.

Silva, Susana Cristina Lima da Costa e. / How to capitalize on a tribe. In: Marketing review. 2012.

@article{f6a1c1f563904bd6aae797d94fa731e7,

title = "How to capitalize on a tribe",

author = "Silva, {Susana Cristina Lima da Costa e}",

year = "2012",

language = "English",

journal = "Marketing review",

issn = "1472-1384",

publisher = "Westburn Publishers",

}

Silva, SCLDCE 2012, 'How to capitalize on a tribe', Marketing review.

How to capitalize on a tribe. / Silva, Susana Cristina Lima da Costa e.
In: Marketing review, 2012.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - How to capitalize on a tribe

AU - Silva, Susana Cristina Lima da Costa e

PY - 2012

Y1 - 2012

M3 - Article

SN - 1472-1384

JO - Marketing review

JF - Marketing review

ER -

Silva SCLDCE. How to capitalize on a tribe. Marketing review. 2012.