How to capitalize the tribe - the Toyota Prius case study

Original language	English
Title of host publication	International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.
Publication status	Published - 2012

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Silva, S. C., & Santos, M. (2012). How to capitalize the tribe - the Toyota Prius case study. In International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.

Silva, Susana C. ; Santos, Mariana. / How to capitalize the tribe - the Toyota Prius case study. International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.. 2012.

@inproceedings{37b319e8c40f47329ba56316dc45dfd8,

title = "How to capitalize the tribe - the Toyota Prius case study",

author = "Silva, {Susana C.} and Mariana Santos",

year = "2012",

language = "English",

booktitle = "International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.",

}

Silva, SC & Santos, M 2012, How to capitalize the tribe - the Toyota Prius case study. in International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan..

How to capitalize the tribe - the Toyota Prius case study. / Silva, Susana C. ; Santos, Mariana.
International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.. 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - How to capitalize the tribe - the Toyota Prius case study

AU - Silva, Susana C.

AU - Santos, Mariana

PY - 2012

Y1 - 2012

M3 - Conference contribution

BT - International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.

ER -

Silva SC, Santos M. How to capitalize the tribe - the Toyota Prius case study. In International Marketing Trends Conference, Venice, Italy, 19th to 21st Jan.. 2012