How to compete and communicate in mature industrial products

Jorge A. Vasconcelos e Sá^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	53-71
Number of pages	19
Journal	European Journal of Marketing
Volume	23
Issue number	12
DOIs	https://doi.org/10.1108/EUM0000000000598
Publication status	Published - 1 Dec 1989

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