Activities per year
| Original language | English |
|---|---|
| Publication status | Published - 2023 |
| Event | AIRSI2023 : The Metaverse Conference - University of Zaragoza, Zaragoza, Spain Duration: 15 May 2023 → 17 May 2023 https://airsi.unizar.es/ |
Conference
| Conference | AIRSI2023 |
|---|---|
| Country/Territory | Spain |
| City | Zaragoza |
| Period | 15/05/23 → 17/05/23 |
| Internet address |
Keywords
- Human image
- Human illustration
- Customer attitude
- Purchase intention
- Social media advertising
-
Human image vs. human illustration in social media advertising
Elmashhara, M. G. (Speaker), Pinto, S. (Speaker) & Rocha, L. D. N. (Speaker)
2023Activity: Talk or presentation › Oral presentation
-
How Using Human Image (Vs. Human Illustration) in Social Media Ads Influence Customer Attitude and Behavioral Responses
Rocha, L. D. N. (Speaker), Salgado-Pinto, S. (Speaker) & Elmashhara, M. G. (Speaker)
9 Feb 2023Activity: Talk or presentation › Oral presentation
-
Human Image vs. Human Illustration: What Increases Social Media Advertising Effectiveness?
Rocha, L. D. N. (Student), Salgado-Pinto, S. (Supervisor) & Elmashhara, M. G. (Co-supervisor)
2023Activity: Supervision
Projects
- 1 Finished
-
CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Research