Projects per year
Abstract
Original language | English |
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Title of host publication | Advances in national brand and private label marketing - Seventh International Conference, 2020 |
Editors | Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans |
Publisher | Springer Science and Business Media B.V. |
Pages | 123-129 |
Number of pages | 7 |
ISBN (Print) | 9783030477639 |
DOIs | |
Publication status | Published - 2020 |
Event | 7th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2020 - Barcelona, Spain Duration: 17 Jun 2020 → 20 Jun 2020 |
Publication series
Name | Springer Proceedings in Business and Economics |
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ISSN (Print) | 2198-7246 |
ISSN (Electronic) | 2198-7254 |
Conference
Conference | 7th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2020 |
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Country/Territory | Spain |
City | Barcelona |
Period | 17/06/20 → 20/06/20 |
Keywords
- CSR initiatives
- PLs
- Product perceptions
- Retailing
- Sustainability
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Dive into the research topics of 'Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers'. Together they form a unique fingerprint.Projects
- 1 Active
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CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F., Aranda, A. M., Costa, A. I. D. A., Martins, A. P., Bernard, A., Fidalgo, A., Reis, C., Abecassis-Moedas, C., Santos, C., Tran, D., Fernandes, D., Bonfim, D., Schliephake, E., Kalogirou, F., Reis, F., Santos, F., Machado, F., Sguera, F., Cerqueiro, G., Reis, H., Barreto, I., Silva, J., Salvado, J. C., Neves, J. C. D., Gijsbrechts, J., Stahl, J., Guedes, J. C., Faias, J., Wagner, L., Correia, I. H., Saldanha, M. F., Fontes, J. C., Modesto, L., Meira, M., Matos, M. G. D., Gouveia, M., Kozeniauskas, N., Bertani, N., Couzoff, P., Barroso, P., Encarnação, P., Raposo, P. M., Teles, P., Bastos, W., Bohnsack, R., Vale, R. C. D., Ferreira, R., Lloyd-Braga, T., Ramus, T., Colaço, V. H., Cavicchini, A., Balderrama, P. A. P., Pieters, F. G. M., Pinto, F. A. G. D. L. S., Colaço, V. H. & Teixeira, Z. V.
1/01/20 → 31/12/23
Project: Research