Impacts of hedonic and utilitarian user motives on the innovativeness of user-developed solutions

Ruth Maria Stock*, Pedro Oliveira, Eric von Hippe

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

56 Citations (Scopus)

Abstract

When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). This paper shows a first-of-type study to understand the relationship between individual consumers' motives to innovate and the novelty and utility of the solutions they develop. The theoretical framework integrates self-determination theory and goal-setting theory. The major findings of this study are that utilitarian user motives positively affect the utility of user-developed innovations. In contrast, hedonic user motives drive solution novelty; the more an innovator is "in it for fun," the more novel the solution developed. However, hedonic user motives also have an inverted U-shaped relationship with solution utility. When the dominant motive for developing an innovation is the joy of the creative process rather than use value, the utility of what is developed is negatively affected. These findings are of research interest, and can be of significant practical interest to producers hoping to benefit from user-developed innovations. For the first time, it has been possible to show that the adjustment of hedonic rewards, for example by means such as gamification, can affect the nature and utility of solutions individuals create.
Original languageEnglish
Pages (from-to)389-403
Number of pages15
JournalJournal of Product Innovation Management
Volume32
Issue number3
DOIs
Publication statusPublished - 1 May 2015

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