Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception

Paulo Duarte*, Cristina Santos Estevão, Adília Cabral, Ana María Campón-Cerro, Uci Yuliati

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

This article assesses the risk perceived by hotel guests under Covid-19 by exploring clients’ perceptions in seven critical dimensions for customers’ safety perception: financial risk, front-desk digitalization, entertainment, front-desk service, hygiene and sanitation, hotel characteristics and space management, and food and beverage service. To evaluate clients’ perceptions and expectations a questionnaire was made available to collect data worldwide, resulting in a sample of 1005 responses. The findings show that the frequency of stay influences guests’ perceptions and preferences. The need to provide hygiene care evidence and have the hotel certified for COVID-19 emerged as key factors for restoring trust. This study provides a meaningful contribution by proposing a framework for assessing clients’ perceptions regarding the safety of hotel services.

Original languageEnglish
Pages (from-to)579-592
Number of pages14
JournalAnatolia
Volume34
Issue number4
DOIs
Publication statusPublished - 2023
Externally publishedYes

Keywords

  • Consumer behaviour
  • Covid-19
  • Hospitality management
  • Hotel management
  • Risk perception
  • Safety perceptions

Fingerprint

Dive into the research topics of 'Is it possible to feel safe in hotels during the COVID-19? Key factors in hotel guests’ risk and safety perception'. Together they form a unique fingerprint.

Cite this