Is the second screen becoming the first? An exploratory study of emerging multi-screening practices

Patrícia Dias, Inês Teixeira-Botelho

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

The proliferation of mobile devices with internet access, along with increasing rates of adoption of smartphones and tablets, are resulting in the emergence of new use practices, among which simultaneous activities in different screened-devices. This paper discusses the concept of 'second screening', usually referring to using the mobile phone while watching television and suggesting that the TV is the main focus of attention, advocating 'multi-screening' instead, as there are several different binomials of simultaneous activities in screened-media, most of which involve the smartphone as the preponderant medium, and that may be simultaneous, sequential or alternate. Triangulating results from an online survey to multi-screeners and from interviews to relevant industry stakeholders, our research identifies emerging multi-screening practices, the motivations behind them, and the preponderance of smartphones as the most engaging medium. This paper results from the first stage of an ongoing project on multi-screening that aims to explore new business models and offers related both to platforms and to content, trying to match the industry's offers to the users' needs, preferences and expectations.

Original languageEnglish
Title of host publicationProceedings of the International Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014 - Part of the Multi Conference on Computer Science and Information Systems, MCCSIS 2014
EditorsKatherine Blashki, Yingcai Xiao
PublisherIADIS
Pages12-19
Number of pages8
ISBN (Electronic)9789898533227
Publication statusPublished - 1 Jan 2014
EventInternational Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014 - Lisbon, Portugal
Duration: 15 Jul 201419 Jul 2014

Publication series

NameProceedings of the International Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014 - Part of the Multi Conference on Computer Science and Information Systems, MCCSIS 2014

Conference

ConferenceInternational Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014
Country/TerritoryPortugal
CityLisbon
Period15/07/1419/07/14

Keywords

  • Mediation
  • Multi-screening
  • Smartphone
  • Tablet
  • Television
  • Use practices

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