Jac Motors: how a Chinese car manufacturer approached the Brazilian market

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages25
Publication statusPublished - 2015
Event41st EIBA Annual Conference - Rio de Janeiro, Brazil
Duration: 1 Dec 20153 Dec 2015

Conference

Conference41st EIBA Annual Conference
Country/TerritoryBrazil
CityRio de Janeiro
Period1/12/153/12/15

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