Método de Monitoramento de Mídias Sociais: Epistemologia e Técnicas

A frontier work in Communication Sciences that expand discussions about research methods and techniques. The contemporary epistemological features arising from this investigation come from the need to reflect on the praxis on the part of scientists and communication professionals when employing automated research techniques - software – to monitor user-generated content on social networks. Monitoring encompasses processes of “listening”, a term commonly used for the observation of this type of message, collection, and analysis of content whose corpus often makes references to some type of brand, product, or service.