Abstract
The mahou shoujo genre (magical girl) focuses on the life of a female child or teenager, who possesses magical powers. Due to various suc- cesses such as Bishoujo Senshi Sailor Moon or Cardcaptor Sakura, the mahou shoujo is associated with Japanese animation. This kind of narra- tive emerged in Japan and quickly spread to the rest of the world. Thus, the purpose of this paper is to analyze the main works of this genre, how they spread globally, influencing the animation produced in the West, and how they served as a foundation for the current anime franchises of the mahou shoujo genre.
| Original language | English |
|---|---|
| Title of host publication | CONFIA2019 Proceedings |
| Editors | Cláudio Ferreira |
| Place of Publication | Barcelos |
| Publisher | Instituto Politécnico do Cávado e do Ave |
| Pages | 38-49 |
| Number of pages | 12 |
| ISBN (Print) | 9789895448906 |
| Publication status | Published - Jun 2019 |
| Event | CONFIA2019: 7th International Conference on Illustration and Animation - Viana do Castelo, Portugal Duration: 14 Jun 2019 → 16 Jun 2019 |
Conference
| Conference | CONFIA2019 |
|---|---|
| Abbreviated title | CONFIA2019 |
| Country/Territory | Portugal |
| City | Viana do Castelo |
| Period | 14/06/19 → 16/06/19 |
Keywords
- Mahou shoujo
- Magical girl
- Japanese animation
- Animation
- Manga