M&As and brand identity

Joana Machado, Paulo Lencastre, Leonor Vacas de Carvalho

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 6th Thought Leaders International Conference in Brand Management
Subtitle of host publicationLugano, Università de la Svizzera Italiana
Publication statusPublished - Apr 2010

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