Original language | English |
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Title of host publication | Proceedings of the 6th Thought Leaders International Conference in Brand Management |
Subtitle of host publication | Lugano, Università de la Svizzera Italiana |
Publication status | Published - Apr 2010 |
M&As and brand identity
Joana Machado, Paulo Lencastre, Leonor Vacas de Carvalho
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review