M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

Original language	English
Title of host publication	Contemporary Issues in Brand Research
Subtitle of host publication	Athens Institute for Education and Research
Publisher	Athens Institute for Education and Research
ISBN (Print)	978-960-6672-68-2
Publication status	Published - 2010

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Machado, J., Lencastre, P., & Dionísio, P. (2010). M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. In Contemporary Issues in Brand Research: Athens Institute for Education and Research Athens Institute for Education and Research.

Machado, Joana ; Lencastre, Paulo ; Dionísio, Pedro. / M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. Contemporary Issues in Brand Research: Athens Institute for Education and Research. Athens Institute for Education and Research, 2010.

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title = "M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them",

author = "Joana Machado and Paulo Lencastre and Pedro Dion{\'i}sio",

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booktitle = "Contemporary Issues in Brand Research",

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Machado, J, Lencastre, P & Dionísio, P 2010, M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. in Contemporary Issues in Brand Research: Athens Institute for Education and Research. Athens Institute for Education and Research.

M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. / Machado, Joana; Lencastre, Paulo; Dionísio, Pedro.
Contemporary Issues in Brand Research: Athens Institute for Education and Research. Athens Institute for Education and Research, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

AU - Machado, Joana

AU - Lencastre, Paulo

AU - Dionísio, Pedro

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 978-960-6672-68-2

BT - Contemporary Issues in Brand Research

PB - Athens Institute for Education and Research

ER -

Machado J, Lencastre P, Dionísio P. M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. In Contemporary Issues in Brand Research: Athens Institute for Education and Research. Athens Institute for Education and Research. 2010