M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Issues in Brand Research
Subtitle of host publication	Athens Institute for Education and Research
Publisher	Athens Institute for Education and Research
ISBN (Print)	978-960-6672-68-2
Publication status	Published - 2010

Cite this

@inbook{57365dfb96804ab2b175083bd5ea9916,

title = "M\&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them",

author = "Joana Machado and Paulo Lencastre and Pedro Dion{\'i}sio",

year = "2010",

language = "English",

isbn = "978-960-6672-68-2",

booktitle = "Contemporary Issues in Brand Research",

publisher = "Athens Institute for Education and Research",

address = "Greece",

}

M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them. / Machado, Joana; Lencastre, Paulo; Dionísio, Pedro.
Contemporary Issues in Brand Research: Athens Institute for Education and Research. Athens Institute for Education and Research, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review