Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal

Ricardo Jorge da Costa Guerra; Eduardo Cordeiro Gonçalves; Vítor Figueiredo

doi:10.4018/978-1-7998-5691-7.ch019

Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal

Ricardo Jorge da Costa Guerra, Eduardo Cordeiro Gonçalves, Vítor Figueiredo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study presents a reflection on a new and resized (re)interpretation of the thermal spa sector in Portugal. Taking a holistic view of the strategic health and wellness tourism product, with the example of a case study (thermal spas in Portugal), it materialises a new proposal for a strategic management model. The study analyses the perspective of networking, which characterises a good part of the sector. Special attention is given to the training of organisations and their connection to integrated strategies to make the best use of resources, to the distinguishing orientation of preparation and placement of the tourism product on the market. The aim was to listen to thermal spa managers in Portugal regarding complementary services associated with their core offer, the partnership relationships they have with local stakeholders and what type, as well as the motivations for networking and development perspectives of the thermal spa sector in Portugal. The results presented are incorporated in this guideline to establish a competitive offer.

Original language	English
Title of host publication	Handbook of research on the role of tourism in achieving sustainable development goals
Editors	Filipa Brandão, Zélia Breda, Rui Costa, Carlos Costa
Publisher	IGI Publishing
Number of pages	12
ISBN (Electronic)	9781799856931
ISBN (Print)	9781799856917
DOIs	https://doi.org/10.4018/978-1-7998-5691-7.ch019
Publication status	Published - 2021
Externally published	Yes

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10.4018/978-1-7998-5691-7.ch019

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Guerra, R. J. D. C., Gonçalves, E. C., & Figueiredo, V. (2021). Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal. In F. Brandão, Z. Breda, R. Costa, & C. Costa (Eds.), Handbook of research on the role of tourism in achieving sustainable development goals IGI Publishing. https://doi.org/10.4018/978-1-7998-5691-7.ch019

Guerra, Ricardo Jorge da Costa ; Gonçalves, Eduardo Cordeiro ; Figueiredo, Vítor. / Managing partnerships between tourism and hospitality stakeholders : the case of health and wellness products in Portugal. Handbook of research on the role of tourism in achieving sustainable development goals. editor / Filipa Brandão ; Zélia Breda ; Rui Costa ; Carlos Costa. IGI Publishing, 2021.

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abstract = "This study presents a reflection on a new and resized (re)interpretation of the thermal spa sector in Portugal. Taking a holistic view of the strategic health and wellness tourism product, with the example of a case study (thermal spas in Portugal), it materialises a new proposal for a strategic management model. The study analyses the perspective of networking, which characterises a good part of the sector. Special attention is given to the training of organisations and their connection to integrated strategies to make the best use of resources, to the distinguishing orientation of preparation and placement of the tourism product on the market. The aim was to listen to thermal spa managers in Portugal regarding complementary services associated with their core offer, the partnership relationships they have with local stakeholders and what type, as well as the motivations for networking and development perspectives of the thermal spa sector in Portugal. The results presented are incorporated in this guideline to establish a competitive offer.",

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Guerra, RJDC, Gonçalves, EC & Figueiredo, V 2021, Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal. in F Brandão, Z Breda, R Costa & C Costa (eds), Handbook of research on the role of tourism in achieving sustainable development goals. IGI Publishing. https://doi.org/10.4018/978-1-7998-5691-7.ch019

Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal. / Guerra, Ricardo Jorge da Costa; Gonçalves, Eduardo Cordeiro; Figueiredo, Vítor.
Handbook of research on the role of tourism in achieving sustainable development goals. ed. / Filipa Brandão; Zélia Breda; Rui Costa; Carlos Costa. IGI Publishing, 2021.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Managing partnerships between tourism and hospitality stakeholders: the case of health and wellness products in Portugal

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