@inproceedings{7841be7db0174a34b5490f9f4d3147c7,
title = "Manufacturing back-shoring and direct brand creation in the footwear industry",
abstract = "Manufacturing offshoring decisions have been implemented for a long time in the footwear industry. However, more recently some companies are revising their initial decision by implementing the backshoring alternative. This paper is focused on backshoring decisions implemented by contract manufacturers that decided to develop their own brand. Two case studies of shoe manufacturers are analyzed and compared according to the 5W and 1H (What, Who, Why, Where, When and How) perspectives. Findings show that both the earlier implemented strategies (contract manufacturing and offshoring) allowed the investigated companies to develop competences useful for promoting their own brand and increase their performances.",
keywords = "Footwear, Offshoring, Reshoring",
author = "Luciano Fratocchi and Silva, \{Susana Cristina Lima da Costa e\}",
note = "Publisher Copyright: {\textcopyright} 2018 The authors and IOS Press. All rights reserved. Copyright: Copyright 2018 Elsevier B.V., All rights reserved.; 16th International Conference on Manufacturing Research, ICMR 2018 ; Conference date: 11-09-2018 Through 13-09-2018",
year = "2018",
doi = "10.3233/978-1-61499-902-7-461",
language = "English",
series = "Advances in Transdisciplinary Engineering",
publisher = "IOS Press BV",
pages = "461--466",
editor = "Keith Case and Peter Thorvald",
booktitle = "Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research",
}
