Manufacturing back-shoring and direct brand creation in the footwear industry

Luciano Fratocchi; Susana Cristina Lima da Costa e Silva

doi:10.3233/978-1-61499-902-7-461

Manufacturing back-shoring and direct brand creation in the footwear industry

Luciano Fratocchi^*
, Susana Cristina Lima da Costa e Silva

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

7 Citations (Scopus)

Abstract

Manufacturing offshoring decisions have been implemented for a long time in the footwear industry. However, more recently some companies are revising their initial decision by implementing the backshoring alternative. This paper is focused on backshoring decisions implemented by contract manufacturers that decided to develop their own brand. Two case studies of shoe manufacturers are analyzed and compared according to the 5W and 1H (What, Who, Why, Where, When and How) perspectives. Findings show that both the earlier implemented strategies (contract manufacturing and offshoring) allowed the investigated companies to develop competences useful for promoting their own brand and increase their performances.

Original language	English
Title of host publication	Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research
Editors	Keith Case, Peter Thorvald
Publisher	IOS Press BV
Pages	461-466
Number of pages	6
ISBN (Electronic)	9781614994398
DOIs	https://doi.org/10.3233/978-1-61499-902-7-461
Publication status	Published - 2018
Event	16th International Conference on Manufacturing Research, ICMR 2018 - Skovde, Sweden Duration: 11 Sept 2018 → 13 Sept 2018

Publication series

Name	Advances in Transdisciplinary Engineering
Volume	8

Conference

Conference	16th International Conference on Manufacturing Research, ICMR 2018
Country/Territory	Sweden
City	Skovde
Period	11/09/18 → 13/09/18

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Footwear
Offshoring
Reshoring

Access to Document

10.3233/978-1-61499-902-7-461

Cite this

Fratocchi, L., & Silva, S. C. L. D. C. E. (2018). Manufacturing back-shoring and direct brand creation in the footwear industry. In K. Case, & P. Thorvald (Eds.), Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research (pp. 461-466). (Advances in Transdisciplinary Engineering; Vol. 8). IOS Press BV. https://doi.org/10.3233/978-1-61499-902-7-461

Fratocchi, Luciano ; Silva, Susana Cristina Lima da Costa e. / Manufacturing back-shoring and direct brand creation in the footwear industry. Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research. editor / Keith Case ; Peter Thorvald. IOS Press BV, 2018. pp. 461-466 (Advances in Transdisciplinary Engineering).

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title = "Manufacturing back-shoring and direct brand creation in the footwear industry",

abstract = "Manufacturing offshoring decisions have been implemented for a long time in the footwear industry. However, more recently some companies are revising their initial decision by implementing the backshoring alternative. This paper is focused on backshoring decisions implemented by contract manufacturers that decided to develop their own brand. Two case studies of shoe manufacturers are analyzed and compared according to the 5W and 1H (What, Who, Why, Where, When and How) perspectives. Findings show that both the earlier implemented strategies (contract manufacturing and offshoring) allowed the investigated companies to develop competences useful for promoting their own brand and increase their performances.",

keywords = "Footwear, Offshoring, Reshoring",

author = "Luciano Fratocchi and Silva, \{Susana Cristina Lima da Costa e\}",

note = "Publisher Copyright: {\textcopyright} 2018 The authors and IOS Press. All rights reserved. Copyright: Copyright 2018 Elsevier B.V., All rights reserved.; 16th International Conference on Manufacturing Research, ICMR 2018 ; Conference date: 11-09-2018 Through 13-09-2018",

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doi = "10.3233/978-1-61499-902-7-461",

language = "English",

series = "Advances in Transdisciplinary Engineering",

publisher = "IOS Press BV",

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editor = "Keith Case and Peter Thorvald",

booktitle = "Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research",

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Fratocchi, L & Silva, SCLDCE 2018, Manufacturing back-shoring and direct brand creation in the footwear industry. in K Case & P Thorvald (eds), Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research. Advances in Transdisciplinary Engineering, vol. 8, IOS Press BV, pp. 461-466, 16th International Conference on Manufacturing Research, ICMR 2018, Skovde, Sweden, 11/09/18. https://doi.org/10.3233/978-1-61499-902-7-461

Manufacturing back-shoring and direct brand creation in the footwear industry. / Fratocchi, Luciano; Silva, Susana Cristina Lima da Costa e.
Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research. ed. / Keith Case; Peter Thorvald. IOS Press BV, 2018. p. 461-466 (Advances in Transdisciplinary Engineering; Vol. 8).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Fratocchi, Luciano

AU - Silva, Susana Cristina Lima da Costa e

PY - 2018

Y1 - 2018

N2 - Manufacturing offshoring decisions have been implemented for a long time in the footwear industry. However, more recently some companies are revising their initial decision by implementing the backshoring alternative. This paper is focused on backshoring decisions implemented by contract manufacturers that decided to develop their own brand. Two case studies of shoe manufacturers are analyzed and compared according to the 5W and 1H (What, Who, Why, Where, When and How) perspectives. Findings show that both the earlier implemented strategies (contract manufacturing and offshoring) allowed the investigated companies to develop competences useful for promoting their own brand and increase their performances.

AB - Manufacturing offshoring decisions have been implemented for a long time in the footwear industry. However, more recently some companies are revising their initial decision by implementing the backshoring alternative. This paper is focused on backshoring decisions implemented by contract manufacturers that decided to develop their own brand. Two case studies of shoe manufacturers are analyzed and compared according to the 5W and 1H (What, Who, Why, Where, When and How) perspectives. Findings show that both the earlier implemented strategies (contract manufacturing and offshoring) allowed the investigated companies to develop competences useful for promoting their own brand and increase their performances.

KW - Footwear

KW - Offshoring

KW - Reshoring

UR - https://www.scopus.com/pages/publications/85057352940

U2 - 10.3233/978-1-61499-902-7-461

DO - 10.3233/978-1-61499-902-7-461

M3 - Conference contribution

AN - SCOPUS:85057352940

T3 - Advances in Transdisciplinary Engineering

SP - 461

EP - 466

BT - Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research

A2 - Case, Keith

A2 - Thorvald, Peter

PB - IOS Press BV

T2 - 16th International Conference on Manufacturing Research, ICMR 2018

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ER -

Fratocchi L, Silva SCLDCE. Manufacturing back-shoring and direct brand creation in the footwear industry. In Case K, Thorvald P, editors, Advances in manufacturing technology XXXII - Proceedings of the 16th International Conference on Manufacturing Research, ICMR 2018, incorporating the 33rd National Conference on Manufacturing Research. IOS Press BV. 2018. p. 461-466. (Advances in Transdisciplinary Engineering). doi: 10.3233/978-1-61499-902-7-461

Manufacturing back-shoring and direct brand creation in the footwear industry

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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