Marketing advantages via new manufacturing technologies

Wulff Plinke*, Michael Kleinaltenkamp

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Computer-integrated manufacturing (CIM) is generally seen as the manufacturing technology of the future. Within the scope of discussion concerning the chances and risks of CIM it is always pointed out that a company can also strengthen its market position by the improvements following the implementation of CIM at the factory floor. These competitive advantages do not arise automatically. It rather requires an effective marketing orientation to transform those technological innovations into competitive advantages.

Original languageEnglish
Pages (from-to)127-131
Number of pages5
JournalRobotics and Computer Integrated Manufacturing
Issue number1-2
Publication statusPublished - 1990
Externally publishedYes


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