Marketing advantages via new manufacturing technologies

Wulff Plinke; Michael Kleinaltenkamp

doi:10.1016/0736-5845(90)90050-I

Marketing advantages via new manufacturing technologies

Wulff Plinke^*, Michael Kleinaltenkamp

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

Computer-integrated manufacturing (CIM) is generally seen as the manufacturing technology of the future. Within the scope of discussion concerning the chances and risks of CIM it is always pointed out that a company can also strengthen its market position by the improvements following the implementation of CIM at the factory floor. These competitive advantages do not arise automatically. It rather requires an effective marketing orientation to transform those technological innovations into competitive advantages.

Original language	English
Pages (from-to)	127-131
Number of pages	5
Journal	Robotics and Computer Integrated Manufacturing
Volume	7
Issue number	1-2
DOIs	https://doi.org/10.1016/0736-5845(90)90050-I
Publication status	Published - 1990
Externally published	Yes

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This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/0736-5845(90)90050-I

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title = "Marketing advantages via new manufacturing technologies",

abstract = "Computer-integrated manufacturing (CIM) is generally seen as the manufacturing technology of the future. Within the scope of discussion concerning the chances and risks of CIM it is always pointed out that a company can also strengthen its market position by the improvements following the implementation of CIM at the factory floor. These competitive advantages do not arise automatically. It rather requires an effective marketing orientation to transform those technological innovations into competitive advantages.",

author = "Wulff Plinke and Michael Kleinaltenkamp",

year = "1990",

doi = "10.1016/0736-5845(90)90050-I",

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AU - Kleinaltenkamp, Michael

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AB - Computer-integrated manufacturing (CIM) is generally seen as the manufacturing technology of the future. Within the scope of discussion concerning the chances and risks of CIM it is always pointed out that a company can also strengthen its market position by the improvements following the implementation of CIM at the factory floor. These competitive advantages do not arise automatically. It rather requires an effective marketing orientation to transform those technological innovations into competitive advantages.

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DO - 10.1016/0736-5845(90)90050-I

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VL - 7

SP - 127

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JO - Robotics and Computer Integrated Manufacturing

JF - Robotics and Computer Integrated Manufacturing

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ER -

Marketing advantages via new manufacturing technologies

Abstract

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