@book{d5ea67a9c9394026a5d48b50cee1005c,
title = "Marketing e comunica{\c c}{\~a}o: desafios da globaliza{\c c}{\~a}o",
keywords = "Globalization, Challenges, Marketing, Communication",
author = "Brand{\~a}o, \{Nuno Goulart\} and Miguel Portugal and Cruz, \{Rui Nunes\} and Joaquim Caetano and Jos{\'e} Fonseca and Orlando Fontan and Miranda, \{Sandra Lopes\} and Ana Brochado and Miguel Varela and Cobra, \{Jorge Filipe\}",
year = "2013",
doi = "10.13140/2.1.4182.4963",
language = "Portuguese",
isbn = "9789725923832",
volume = "1",
series = "Desafios da globaliza{\c c}{\~a}o",
publisher = "Escolar Editora",
edition = "1",
}