Marketing e identidade corporativa: o marketing da personalidade

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	Portuguese
Title of host publication	Novos horizontes do marketing
Editors	Carlos Melo Brito, Paulo de Lencastre
Place of Publication	Alfragide
Publisher	Edições Dom Quixote
Chapter	3
Pages	60-80
Number of pages	21
ISBN (Electronic)	9789722054096
ISBN (Print)	9789722054089
Publication status	Published - Feb 2014

Access to Document

@inbook{cbeaa80818de4f30b1d3d50fc4799cfb,

title = "Marketing e identidade corporativa: o marketing da personalidade",

author = "Machado, \{Joana C{\'e}sar\}",

year = "2014",

month = feb,

language = "Portugu{\^e}s",

isbn = "9789722054089",

pages = "60--80",

editor = "Brito, \{Carlos Melo\} and Lencastre, \{Paulo de\}",

booktitle = "Novos horizontes do marketing",

publisher = "Edi{\c c}{\~o}es Dom Quixote",

}