Original language | Portuguese |
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Title of host publication | Novos Horizontes do Marketing |
Editors | Carlos Brito, Paulo Lencastre |
Publisher | Dom Quixote |
Pages | 175 |
Number of pages | 191 |
ISBN (Print) | 9789722054089 |
Publication status | Published - 2014 |
Marketing Internacional
Research output: Chapter in Book/Report/Conference proceeding › Chapter