Marketing Internacional

Susana C. Silva, Clotilde Perez, Luoz Cláudio Zenone (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	A visão estratégica de marketing: conceitos and técnicas em mercados competitivos
Place of Publication	São Paulo
Publisher	Editora Atlas
Pages	267
Number of pages	298
ISBN (Print)	978-85-224-6301-5
Publication status	Published - 2011

Cite this

@inbook{5edcfa4310334c7398b5c8520013d34c,

title = "Marketing Internacional",

author = "Silva, \{Susana C.\} and Clotilde Perez and Zenone, \{Luoz Cl{\'a}udio\}",

year = "2011",

language = "English",

isbn = "978-85-224-6301-5",

pages = "267",

booktitle = "A vis{\~a}o estrat{\'e}gica de marketing: conceitos and t{\'e}cnicas em mercados competitivos",

publisher = "Editora Atlas",

}