Marketing internacional: o marketing das culturas

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	Portuguese
Title of host publication	Novos horizontes do marketing
Editors	Carlos Melo Brito, Paulo de Lencastre
Publisher	Dom Quixote
Chapter	9
Pages	175-191
Number of pages	17
ISBN (Electronic)	9789722054096
ISBN (Print)	9789722054089
Publication status	Published - Feb 2014

Access to Document

@inbook{c4c0ca535fba436eb54827e6a543e78a,

title = "Marketing internacional: o marketing das culturas",

author = "Silva, \{Susana Costa e\}",

year = "2014",

month = feb,

language = "Portuguese",

isbn = "9789722054089",

pages = "175--191",

editor = "Brito, \{Carlos Melo\} and Lencastre, \{Paulo de\}",

booktitle = "Novos horizontes do marketing",

publisher = "Dom Quixote",

address = "Portugal",

}